Restauranteur Blog

Increase sales by adding Ecommerce to your restaurant website and selling gift cards

Vincent Gisriel - Monday, November 26, 2012

Every restaurant constantly strives to increase sales and improve marketing strategies to become more profitable. One way to increase sales with very little investment and minimal effort is to establish a gift card program for your restaurant. Gifts cards can drive up sales in down times and introduce a new stream of clientele to your restaurant. This allows your regular customers a way to advertise all your hard work and hospitality throughout the year by treating their family or friends to dinner at your restaurant. They say that word of mouth is the best form of advertising. But how about word of mouth and a sample of what your restaurant cooks and serves everyday? According to the National Restaurant Association, approximately 78 percent of Americans say that they would like to receive restaurant gift cards or certificates on gift occasions.

Many of our clients that have a gift card program run it from the hostess stand. The customer comes in, asks to buy a gift card and the hostess must track down a manager to complete the sales transaction. We offer an easier solution that can increase sales when your customers visit your restaurant’s website. Every website platform that we sell here at Restaurant Website Platform has an E-Commerce shopping cart built into the back end. Not only can your restaurant sell gift cards online, you can create an online store to sell items to promote your brand. Some restaurants decide to sell something as simple as a specialty salsa or even T-shirts and hats.

The E-Commerce shopping carts that we build in our platforms support a wide range of payment gateways in the United States and can be customized to connect directly to your local bank account. Our system can connect your restaurant with payment gateways such as PayPal, Google Checkout and Every transaction that is made in your online store can be synced to QuickBooks Web Connector (version 5 or later) to help you with your accounting structure.

By setting up a powerful online store that has Search Engine Optimization built in, your restaurant can sell products or gift cards with inventory management. Your office can easily maintain a history of orders and even offer bonuses for customer loyalty and repeat purchasers. These customers are also automatically attached to your E-Mail marketing database and can be included in direct marketing campaigns. Every online order is linked to the unique customer record in the Customer Relationship Management (CRM), that we wrote about last week.

Restaurant Website Platform has integrated an E-Commerce shopping cart as part our “all in one” business solution. We believe that Electronic Commerce should be utilized by all of the restaurants that we serve and not be sold as an upgrade. In the end, our job is to make sure your restaurant will continue to grow and increase sales every year.

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