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Restaurant Website Platform launches Parallel 38

Vincent Gisriel - Friday, February 28, 2014

We are extremely proud to introduce Parallel 38 - a new Mediterranean cuisine restaurant in Charlottesville, Virginia.

Justin Ross formerly of Zaytinya and Zola in Washington DC invested an entire year into to creating this warm and inviting small plate concept that takes his guests on a tour of all the incredible wines and flavors that the 38th Parallel has to offer. The food at Parallel 38 is designed to be shared with friends while sipping wine, craft beer or cocktails. Their menu consists of house made spreads, artisanal cheeses, cured meats, fresh seafood, rustic meat dishes and eclectic vegetables. Parallel 38 incorporated cork tiles and black board paint for the walls, an open kitchen and ceiling, local soap stone for the bar and reclaimed factory carts for the seating. The restaurant mixes industrial materials with warm accents from black leather and artist designed lighting to pull you in.

So when RWP was hired to design their website, we took all the elements that make Parallel 38 unique and brought them together. Our goal was to bring the great flavors and minimalist facade of the restaurant to the website. Because this is a new restaurant, we really wanted their guests to feel welcome when they first visit the site and make a reservation. A professional photographer was hired to capture the food and the decor perfectly. This horizontal responsive site will adapt to any size screen on any device. We also added a custom Twitter feed section to the homepage so that guests can stay current on all the happenings in the restaurant. Soon Parallel 38 will even offer wine tastings, cooking classes and gift cards for purchase online. Like all the websites that we develop, we used the Adobe Business Catalyst platform. This way when this restaurant wants to turn up the heat on marketing, they will be ready to cook.

We pride ourselves on clean, simple and intelligently designed websites. We hope that in your travels you stop by Parallel 38 (www.p38cville.com) and taste the amazing food and wine that they have to offer. For more information about Business Catalyst platform, contact Vincent directly at 301.537.8500 or email me directly at vincent@rwp123.com.

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