Restauranteur Blog

Restaurant Website Platform launches Parallel 38

Vincent Gisriel - Friday, February 28, 2014

We are extremely proud to introduce Parallel 38 - a new Mediterranean cuisine restaurant in Charlottesville, Virginia.

Justin Ross formerly of Zaytinya and Zola in Washington DC invested an entire year into to creating this warm and inviting small plate concept that takes his guests on a tour of all the incredible wines and flavors that the 38th Parallel has to offer. The food at Parallel 38 is designed to be shared with friends while sipping wine, craft beer or cocktails. Their menu consists of house made spreads, artisanal cheeses, cured meats, fresh seafood, rustic meat dishes and eclectic vegetables. Parallel 38 incorporated cork tiles and black board paint for the walls, an open kitchen and ceiling, local soap stone for the bar and reclaimed factory carts for the seating. The restaurant mixes industrial materials with warm accents from black leather and artist designed lighting to pull you in.

So when RWP was hired to design their website, we took all the elements that make Parallel 38 unique and brought them together. Our goal was to bring the great flavors and minimalist facade of the restaurant to the website. Because this is a new restaurant, we really wanted their guests to feel welcome when they first visit the site and make a reservation. A professional photographer was hired to capture the food and the decor perfectly. This horizontal responsive site will adapt to any size screen on any device. We also added a custom Twitter feed section to the homepage so that guests can stay current on all the happenings in the restaurant. Soon Parallel 38 will even offer wine tastings, cooking classes and gift cards for purchase online. Like all the websites that we develop, we used the Adobe Business Catalyst platform. This way when this restaurant wants to turn up the heat on marketing, they will be ready to cook.

We pride ourselves on clean, simple and intelligently designed websites. We hope that in your travels you stop by Parallel 38 ( and taste the amazing food and wine that they have to offer. For more information about Business Catalyst platform, contact Vincent directly at 301.537.8500 or email me directly at

Why does my restaurant need a new website?

Vincent Gisriel - Thursday, February 28, 2013

That is the number one question that we hear everyday at Restaurant Website Platform. So, we thought we would take a few moments and answer that question the best way we know how.

In today’s market, it is not enough for restaurants to have a old static website and that is precisely why we’ve developed an “all-in-one” website business solution for restaurants. We understand that there are many factors that make a restaurant successful. A great Chef, a friendly reliable staff both front of the house and back, competent management and delicious food sold at a smart price point. These are all key factors that can make or break a restaurant. And don’t forget, a reasonable rent with a desirable location. But your location on the Internet and the way that your restaurant is perceived online is crucial to your survival in this extremely competitive market.

How many times have you searched for something on the Internet and come across an outdated website? When we say outdated, we mean drab, lifeless and without the proper information designed in an attractive easy to navigate format. Did you as a consumer click to the next choice on Google or stay on that outdated website? We’ll bet that you skipped right over that outdated website. Our platform can help guarantee that you won’t be one of those restaurants wondering why diners skipped over you and are eating at the packed place across the street.

Most of your diners will visit your restaurant’s website well before they ever walk through your doors. Sometimes we feel like a broken record when we stress this point but it is simply a FACT. Your website should be a welcoming experience for your future diners and pleasurable learning process. By tempting your future guests with mouth-watering menus, professional photos of your food, and a snapshot of your restaurant’s ambience, you can hook them right then and there.

  • An outdated website won’t help your restaurant attract and retain customers in just a few seconds.
  • An outdated website won’t include a mobile version that adapts to smart phones and tablets to provide your future diners with the information they are searching for in a flash.
  • An outdated website won’t track where your customers are coming from and record the key words that they are using to search for you.
  • An outdated website won’t record your customers spending habits in a sophisticated Customer Relationship Management system.
  • An outdated website won’t build a list of your customers so that you can use E-mail Marketing to turn them into regulars.
  • An outdated website won’t sell Gift Cards online or sell tickets to a cooking class or wine tasting until they are sold out.
  • An outdated website won’t automatically report daily to the major search engines so that diners will find you and not the other guys.
  • An outdated website won’t keep your customer’s engaged in an interesting weekly Blog that lets them interact with the chef, the bartender or even the owner.
  • An outdated website won’t let you make a simple price change on your menu without learning code or picking up the phone.

Bottom line, an outdated website won’t do a lot of things, but, a Restaurant Website Platform will. We design elegant websites for restaurants that are simple to navigate yet have plenty of power under the hood. Not only have we developed all the tools that your restaurant will need to stay ahead of your competition but we’ve built them all on one single platform. Give us a call at 301-537-8500 to get started.

Why custom designed websites for restaurants are better than templates

Vincent Gisriel - Tuesday, February 05, 2013

We were recently hired by Luna del Sea located in downtown Baltimore, MD to develop and maintain a new platform website. As always, we did our normal research and soon discovered that Luna del Sea’s current website had been built unsuccessfully on a very commonly used restaurant website template. After a bit more research, we found other restaurants that were built using this same template. We call that a cookie cutter website. This is a trend in the website development community and although it may work for a doctor’s office, school system or law firm, restaurants are different animals. Every restaurant should have it’s own brand identity that represents their concept clearly to potential customers.

A restaurant’s website should be a preview of what the diner is about to experience once they walk through the doors. The menu, the staff, the ambiance can all be represented by a professionally custom designed website. Well, that is exactly where we can help. Restaurant Website Platform takes the time to get to know each and every restaurant that we take on as a client. We started out as restaurant people, so when it comes to understanding the needs of a restaurant owner, we have an advantage over advertising firms that have never bussed a table.

When you get Restaurant Website Platform to develop a custom website, you can be sure that your restaurant’s website will stand out from your competition. We come in contact with restaurants everyday that need help with their websites and marketing strategies on the Internet. So don’t let your restaurant identity be cookie cutter, give us a call.

RWP launches a new website for Rivers at The Watergate

Paul Starkey - Monday, October 01, 2012

Rivers at the Watergate hired us to build a custom designed platform to revamp the style and exciting vibe of the restaurant under new management and direction. We dropped the browns and oranges and choose a much brighter & user friendly design that would actually help them drum up business. The old website had a link to Open Table that had never worked, so we decided to put a link on every page. Our employers are extremely satisfied with the new design and we get to brag about being hired by the Watergate. The management staff at the Rivers will now be able to edit their menus, manage the private events department online and change the daily specials in house. Our Content Management System is extremely easy to use and we can train your staff in just one visit. Here are two screen shots of before and after of Rivers at the Watergate, you be the judge on which website invites you in and makes you want to book a table.

RWP chosen to redesign Rivers at the Watergate restaurant website

Paul Starkey - Saturday, September 01, 2012

We have just been hired by the restaurant Rivers at the Watergate in Washington DC to redesign a custom built website for them. If you would like to see what a bad restaurant website looks like, look no further than The current design is outdated, drab, and not attractive at all. The major difference between this website and the ones that we build at RWP is the ability for you, the restaurant owner or manager, to edit basic information like the menu or special events. RWP is not only a web design studio, it is a complete business marketing solution. Our team have and still works in the restaurant industry, so we understand your business.

We are honored to have the opportunity to revamp this iconic and historic location. Last month marked the 40th year anniversary of the Watergate break in. In the famous words of Richard Nixon, "I am not a crook", and here at RWP we will always be upfront and honest about our low prices for our pre-built and custom designed websites. Stay tuned to see what we turn the into as we use our custom built platform design and marketing strategy.

Introducing the Restaurant Website Platform

Paul Starkey - Tuesday, August 21, 2012

We have spent five years developing the Restaurant Website Platform. But what does that really mean?

Well, it wasn't a full and constant five years. Between working as bartenders, servers and even dishwashers, that left limited time to develop our website platforms for the restaurant business. In 2007 we established a website design studio called Sprout Creatives that grew organically by word of mouth. Our secret with Sprout was to keep it simple, pay attention to our customers and constantly educate ourselves in this ever changing industry.

This year we started working with Adobe and we have now been able to assemble all the ingredients to help your restaurant. Restaurant Website Platform is unique because each and every website we design, has experienced restaurant people involved from start to finish. We also have experienced web developers so we can provide you with the best functioning websites around. The features that come with every website business solution that we sell are specifically designed for the restaurant industry. We will work diligently and listen carefully to our customers and constantly set the bar higher each and every year.

Who better to serve your website needs than people who understand the restaurant business? We will use our blog to give YOU, the restaurant owners and managers ideas on the how to help increase your covers and excel at hospitality through the Internet.