Restauranteur Blog

Restaurant Website Platform launches Parallel 38

Vincent Gisriel - Friday, February 28, 2014

We are extremely proud to introduce Parallel 38 - a new Mediterranean cuisine restaurant in Charlottesville, Virginia.

Justin Ross formerly of Zaytinya and Zola in Washington DC invested an entire year into to creating this warm and inviting small plate concept that takes his guests on a tour of all the incredible wines and flavors that the 38th Parallel has to offer. The food at Parallel 38 is designed to be shared with friends while sipping wine, craft beer or cocktails. Their menu consists of house made spreads, artisanal cheeses, cured meats, fresh seafood, rustic meat dishes and eclectic vegetables. Parallel 38 incorporated cork tiles and black board paint for the walls, an open kitchen and ceiling, local soap stone for the bar and reclaimed factory carts for the seating. The restaurant mixes industrial materials with warm accents from black leather and artist designed lighting to pull you in.

So when RWP was hired to design their website, we took all the elements that make Parallel 38 unique and brought them together. Our goal was to bring the great flavors and minimalist facade of the restaurant to the website. Because this is a new restaurant, we really wanted their guests to feel welcome when they first visit the site and make a reservation. A professional photographer was hired to capture the food and the decor perfectly. This horizontal responsive site will adapt to any size screen on any device. We also added a custom Twitter feed section to the homepage so that guests can stay current on all the happenings in the restaurant. Soon Parallel 38 will even offer wine tastings, cooking classes and gift cards for purchase online. Like all the websites that we develop, we used the Adobe Business Catalyst platform. This way when this restaurant wants to turn up the heat on marketing, they will be ready to cook.

We pride ourselves on clean, simple and intelligently designed websites. We hope that in your travels you stop by Parallel 38 ( and taste the amazing food and wine that they have to offer. For more information about Business Catalyst platform, contact Vincent directly at 301.537.8500 or email me directly at

Can Craig's List job listings find great employees for my restaurant?

Vincent Gisriel - Monday, November 04, 2013

Craig's List is certainly a great way to let the people know that your restaurant is currently searching for some qualified talent. For $25 or even free, a restaurant can throw up an ad on Craig's List and see what the universe throws back. The truth about hiring for the restaurant business is that you really never know the skill of your employee until you are in the weeds. People that apply for restaurant jobs always talk a big game, but it's not until the restaurant is slammed with customers that the truth comes out.

The next time you are in a busy restaurant sit back and pay attention to the person on the floor that is moving the slowest. I know what you're thinking, slow means bad. Not in this case, slow means good. Slow means that employee is in control, has experience and works efficiently. I'm not talking turtle slow, but when your server or bartender is collecting information from you in an relaxed fashion while fixing problems before they arise, then you'll know that you have the right person. There are exceptions to this rule but the employees rushing around and freaking out are not getting much of anything accomplished. Restaurant people that know what they're doing, understand the only way to get through a crazy rush is to take your time.

All of the websites that we design for restaurants are on Business Catalyst and include a built-in online job application form. This way when you do place an ad out there to find help, you can link them right to your website. Once an applicant hits send on your application, it creates a specific workflow to your managers. Owners or managers are then emailed the application to review for an interview.

We don't know if Craig's List is the answer to restaurant hiring but it is the most effective tool for finding the most applicants in a short amount of time. Connecting future employees to a page on your website to fill out your application keeps all of your prospects in your email account and helps you stay organized. But remember, you won't know if that employee has what it takes to handle the pressure until they are thrown into the fire.

How a restaurant can benefit by integrating a Customer Relationship Management database into their Website

Paul Starkey - Tuesday, November 20, 2012

Restaurant Website Platform is a hosted all-in-one solution for the management of websites for the restaurant industry. We offer a new approach to running the day-to-day operations for your restaurant website. RWP is not simply a website, it is an online business that has a better understanding of your website visitors and guests that interact with your restaurant. A major feature of RWP is the built-in Customer Relationship Management (CRM) system.

The CRM framework helps restaurant owners manage customer contact details, past form submissions, e-mail subscriptions, online orders, and more all from a centralized Admin Console. In the restaurant business, it is important to appreciate every guest that chooses your establishment and never take their loyalty for granted. In the end, the Customer Relationship Management database is designed to help you intelligently market your restaurant brand and increase the level of customer service you provide to your diners. Get a real-time view of your customer activity by tracking customer interactions with the restaurant website and saves that information into a database. Although the e-commerce platform and e-mail marketing features are extremely impressive, it is the CRM that pulls all the data together.

The extremely successful CEO of Union Square Hospitality Group based out of New York City and author of "Setting the Table", Danny Meyer admits that his success has come from understanding and learning as much information as he could about his customers. Meyer has stated that when computers were introduced into the restaurant industry, he was rebellious. He was lucky to be surrounded by a very talented group of managers that quickly convinced him otherwise. Mr. Meyer used technology to gather information about his customer's dining and spending habits to provide a better form of hospitality to his customers. There are many features that Restaurant Website Platform has designed to be crucial to helping restaurants and the Customer Relationship Management system is just one of them.

For the next several weeks, we will showcase our wide range of features that can be applied to making sure a restaurant never gets in the weeds with their website. We will pick one feature each week and break it down in simple, easy to understand language and how it relates to the restaurant industry. So stay tuned and we promise to be here to help.