Restauranteur Blog

Restaurant Website Platform launches Parallel 38

Vincent Gisriel - Friday, February 28, 2014

We are extremely proud to introduce Parallel 38 - a new Mediterranean cuisine restaurant in Charlottesville, Virginia.

Justin Ross formerly of Zaytinya and Zola in Washington DC invested an entire year into to creating this warm and inviting small plate concept that takes his guests on a tour of all the incredible wines and flavors that the 38th Parallel has to offer. The food at Parallel 38 is designed to be shared with friends while sipping wine, craft beer or cocktails. Their menu consists of house made spreads, artisanal cheeses, cured meats, fresh seafood, rustic meat dishes and eclectic vegetables. Parallel 38 incorporated cork tiles and black board paint for the walls, an open kitchen and ceiling, local soap stone for the bar and reclaimed factory carts for the seating. The restaurant mixes industrial materials with warm accents from black leather and artist designed lighting to pull you in.

So when RWP was hired to design their website, we took all the elements that make Parallel 38 unique and brought them together. Our goal was to bring the great flavors and minimalist facade of the restaurant to the website. Because this is a new restaurant, we really wanted their guests to feel welcome when they first visit the site and make a reservation. A professional photographer was hired to capture the food and the decor perfectly. This horizontal responsive site will adapt to any size screen on any device. We also added a custom Twitter feed section to the homepage so that guests can stay current on all the happenings in the restaurant. Soon Parallel 38 will even offer wine tastings, cooking classes and gift cards for purchase online. Like all the websites that we develop, we used the Adobe Business Catalyst platform. This way when this restaurant wants to turn up the heat on marketing, they will be ready to cook.

We pride ourselves on clean, simple and intelligently designed websites. We hope that in your travels you stop by Parallel 38 ( and taste the amazing food and wine that they have to offer. For more information about Business Catalyst platform, contact Vincent directly at 301.537.8500 or email me directly at

Restaurants should understand the importance of family meal

Vincent Gisriel - Monday, December 10, 2012

When you‘re in the restaurant business, it’s easy to forget about the outside world. You roll into work and your reality instantly becomes how many people do we have on the books tonight? This goes for the chef, the kitchen staff, the bussers, the servers, the bartenders and the managers. This week we will show that restaurants that provide a “Family Meal” to your staff, can create a better working environment.

So, how many people do we have on the books tonight?

For the front of the house, this means how much money they will walk with. For the kitchen, it is entirely different animal. The number of guests a restaurant is expecting on any given day or night, means how many hours of preparation, organization and communication so that all of the back of the house is ready for the unavoidable mayhem that is getting ready to be unleashed upon them.

Being organized as a team, front of the house and back of the house, is the best action a restaurant can make to insure a successful day and night. The best restaurants in the business understand that staff meetings seldom work. The most successful restaurant groups use a formula that is bullet proof when it comes to motivating and educating their staff. It’s called the Family Meal or Comida.

If you care about your business and your employees, there is one thing twice a day that you, as a restaurant owner can do to show your gratitude. Cook them something great to eat and let them gather to enjoy it before the shift. By taking care of the people that make your business work, you emphasize how much you care.

By bringing together both back of the house and front of the house at the same table, it shows that every single person on board in your restaurant is equal and extremely important.Think about it this way, all the waiters usually hang out with waiters, all the cooks usually hang out with cooks and the bussers usually stick with the bussers in most restaurants on the planet.

It is your job as a restaurant owner or manager to break down those barriers and make everyone understand the importance of each and every employee. Often times, whether you realize it or not, the most important person in the room of any restaurant gathering is the dishwasher. Without a solid, reliable dishwasher, the entire engine of a busy restaurant will always lock up and refuse to run.

So, Comida or Family Meal is a gathering of the entire staff, no matter how large or small to sit down and talk with each other like regular human beings. If the management staff wishes to address issues about yesterday, today or even tomorrow, those issues should be addressed after everyone has had something to eat. It is that simple, start treating your employees the way that you want to be treated and watch your business grow. We have many different types of restaurants as clients and the one thing that the successful ones always understand is that the employee comes before the customer. Without a happy employee, how can you expect to have a happy customer?